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This site states the following, "Welcome to Raising the Bar Liquors." We noticed that the web site stated " We take your beverage choices and availability seriously." It also stated " However, we have a lot of fun in the process! Whether it be a craft beer, fine wine, or just a perfect margarita recipe, our staff can help. Not only do we know our liquors, but we know how to use them. We also have a staff of 30 professional mixologists on staff with Top Shelf Bartending Service. Go ahead, test us. Wines, Margaritas and Beers, Oh My! Pick your poison. View our large selection of craft beer." The header had beer as the highest ranking keyword. It was followed by wine, margarittas, and liquors which isn't as ranked as highly as beer. The next words the site uses is craft beer. mixed drinks was also included and could not be understood by search crawlers.